| Causality analysis focused on the product or service Benefits of causality analysis focused on the product or service
The causality analysis carried out with the vester matrix focused on the product or service, NoS allows identifying passive and active risks or problems that may materialize during the execution of a product or service design strategy, for which the innovation director can Objectively identify the risks or problems that will be part of the product or service design phases, which must be supported by market research in order to design action plans that allow you to mitigate the impact and execute the design strategy. of product or service where possible under normal conditions.
Identify the risks and problems of the product or service, is an activity that the innovation director must permanently evaluate in order to anticipate and face in a timely and effective manner the risks and problems that are latent in the market and the characteristics of the product or service, thus keeping the iron triangle stable. Which consists of balancing the scope, cost and time of the product or service design strategy to guarantee the return on investment in the shortest possible time once the product or service is launched on the market.
The benefits of conducting a causality analysis focused on the product or service are the following:
1) Execute the product or service design strategy during the previously established time or with slight variations without leaving the segments, market niches, characteristics and benefits that the previously established product or service should have.
2) Optimize the costs of the product or service design strategy, seeking to generate the maximum possible profit at the level of brand, product, customer and sales positioning.
3) Avoid carrying out activities that do not add value to the product or service design strategy.
4) Increase the probability of obtaining a return on investment once the product or service design strategy is implemented within the previously established time.
5) Keep the market segments and niches interested in the benefits that the new product or service will offer as a result of the execution of the product or service design strategy to satisfy the needs and protect consumers pockets.
Impact by not conducting a causality analysis focused on the product or service
Not performing the causality analysis focused on the product or service increases the probability of not being able to effectively attack the risks or passive and active problems that materialize during the execution of the product or service design strategy to satisfy the needs and deSEOs within previously established market segments and niches. Thus, generating a complex environment to complete the execution of the product or service design strategy to the satisfaction of management and clients. Consequently, the advancement of the product or service design strategy will be made in a hostile environment with a high probability of generating losses due to not achieving the expected results.
Failure to identify risks and problems in the product or service design strategy in a timely manner will distort the balance of the iron triangle. Which consists of balancing the scope, cost and time of the product or service design strategy to guarantee the return on investment during the execution of the product or service design strategy.
The impact of not performing a causality analysis focused on the product or service is as follows:
1) The execution time of the product or service design strategy could cover a market period where potential customers will not pay attention to the product or service offered because they do not need it at the moment, generating cost overruns and losses in the company that manufactures the product or service.
2) The costs of the product or service design strategy could increase, generating a reduction in the expected benefits.
3) Activities that do not add value to the product or service design strategy will be carried out.
4) It will increase the probability of not obtaining a return on investment during the execution of the product or service design strategy.
5) Potential clients will not pay attention to the product or service offered because it is out of season or because it does not satisfy the needs and needs of the consumer.
Steps to perform the causality analysis focused on the product or service
Know the benefits and impact of causality analysis focused on the product or service during the execution of the product or service design strategy. It is recommended to follow at least the following steps:
1) Generate a list of problems and risks that may arise in the segments, market niches, characteristics and benefits of the product or service previously established.
2) Compare each problem or risk identified in the list, with the other risks to determine their impact.
3) Detect the problems or passive risks or effects that generate their materialization.
4) Detect active problems or causes that are triggers to materialize a risk or problem.
5) Detect the central problems or risks that must be managed immediately to avoid the loss of resources during the execution of the product or service design strategy.
6) Detect indifferent or low impact problems or risks which will not significantly impair the execution of the product or service design strategy.
7) Prioritize the design of action plans for problems or risks in the following order:
* Central risks or problems.
* Risks or cause problems.
* Risks or problems of effect.
* Indifferent or very low impact risks or problems.
Created by - Being its last update the: 2021-10-22Send commentOther topics of interest |
|